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Mastère Directeur de Création en Design Graphique

Leads to the professional certification RNCP40843 “Directeur de création en design graphique” (Creative Director in Graphic Design), registered with the RNCP at Level 7 by decision of the Director General of France Compétences dated 25/06/2025, NSF codes 132g, 320v, awarded by Fonderie de l'image.

RNCP Level 7 2 years Initial or Work-Study September 2027
Overview

The programme

Inspire the visual creations of tomorrow

Become a designer or creative director in graphic design, able to imagine and lead bold creative strategies. Built on active learning, in-company experience and a network of professionals, the Mastère Directeur de Création en Design Graphique enables you to design identities, visual systems and graphic experiences of real practical value, to lead creative teams and to root your projects in cultural, technological and social contexts that are constantly evolving. You develop your strategic vision, assert your creative leadership and master creative technologies, from artificial intelligence to advanced digital tools, through a sensitive, responsible and inclusive approach.

Campuses

Where can you study this programme?

In detail

Why choose this master's?

Curriculum

Discover the full content of the programme

Trend monitoring in graphic design

➜ Contemporary graphic culture
➜ Semiotics and aesthetics
➜ Marketing and digital communication
➜ Research and trend-monitoring methodology 
➜ Soft skills: eloquence and public speaking
➜ Innovation and AI
➜ Certification assessments

Strategy in graphic design

➜ 360 communication and brand design
➜ Data design and visual systems
➜ Art direction and anti-design
➜ Design and luxury workshop

Delivery and creative direction

➜ Publishing and packaging
➜ UX UI design
➜ Motion and compositing

Business development & promotion

➜ Portfolio and career strategy
➜ Law and standards of responsible design
➜ The designer's legal status and activities

Student life & enhancing your journey

➜ Induction day
➜ Academic support
➜ School life council
➜ Careers guidance day 
➜ English 
➜ Masterclasses (examples): Critical thinking, Innovation through design

Professional development

➜ In-company placement: work-study programme or a placement of at least 8 weeks
➜ Individual support during work experience
➜ Employability
➜ Job dating


Analyse d'une demande en design graphique

➜ Sémiotique & sociologie du design
➜ Usages et enquêtes terrain
➜ Méthodologie de projet de fin d’études
➜ Tutorat de projet de fin d’études
➜ Epreuves certificatives

Stratégie en design graphique

➜ Innovation et prospective visuelle
➜ Impression et façonnage
➜ Web et no code
➜ Motion et design sonore
➜ Tutorat de projet de fin d’études

Développement du projet de design graphique

➜ Production imprimée et digitale responsable
➜ Gestion de projet créatif 
➜ Communication de projet 
➜ Workshop design sensoriel 
➜ Workflow créatif et IA
➜ Epreuves certificatives

Pilotage des équipes créatives et techniques

➜ Personal branding et design
➜ Cadre légal de la prestation de design
➜ Etudes de marché et business plan
➜ Management de projet et RSE
➜ Epreuves certificatives

Vie étudiante & valorisation du parcours

➜ Journée d'intégration
➜ Suivi pédagogique
➜ Conseil de vie d'école
➜ Journée de l'orientation 
➜ Anglais
➜ Masterclass (exemples) : La pensée critique, Innovation par le design

Professionnalisation

➜ Période d'application en entreprise : alternance ou stage de 16 semaines minimum
➜ Suivi individualisé de l'expérience professionnelle
➜ Insertion professionnelle
➜ Jobdating



 Teaching strengths

Methods used

ESDAC's distinctive strengths include the opportunity to tailor your course of study by choosing an option that nurtures each student's creativity and technical skill.

Teaching approaches

Hands-on, graphic-led projects, a grounding in semiotics, marketing fundamentals, management culture, financial management, copyright law and entrepreneurial management are all crucial

The final-year project is supported by research methodology and project methodology classes, which are essential to the thinking behind it.

Design projects with classes on 360° communication projects, storytelling and anti-design, plus classes on innovation and experimentation around prompting and AI, including Luxury & Design masterclasses.

A choice of options is offered so that each student can tailor their course

Project supervision, alongside the professional environment, taking part in open days to present work, support with the placement search, creative workshops and more.

An optional international seminar is also offered.

98%

pass rate among candidates on the Mastère Design de Communication Graphique et Digitale, class of 2025.


100%

of students reported to be in employment six months after the professional certification, class of 2024.


Further study

After the master's

On completion of the qualification, the master's leads straight into professional life.


Career opportunities

The roles targeted by the certification

Once qualified, you will be able to work in one of these sectors and take up these roles linked to the certification.

The certification covers the communication, digital, artificial intelligence, graphic design, marketing and advertising sectors.


➜ Creative director

➜ Art director

➜ 360 communication director

➜ Graphic designer

➜ Brand designer

➜ Creative lead

➜ Illustrator

➜ Packaging designer

➜ 2D/3D motion designer

➜ Studio manager

➜ UX/UI designer

➜ Web designer



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